A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social - Hardcover

by Kati E. Sudnick (Author)

This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.

Author Biography

Kati E. Sudnick is assistant professor of communication studies at the University of North Carolina Wilmington.