{"product_id":"a-practioners-guide-to-public-relations-research-measurement-and-evaluation-paperback","title":"A Practioner's Guide to Public Relations Research, Measurement and Evaluation - Paperback","description":"\u003cp\u003eby \u003cb\u003eDon W. Stacks\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 06, 2010\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42714300842047,"sku":"9781606491010","price":37.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/a631274123cc4c38786eafe14c7305c3.webp?v=1765067698","url":"https:\/\/dhlswag.com\/products\/a-practioners-guide-to-public-relations-research-measurement-and-evaluation-paperback","provider":"BBB","version":"1.0","type":"link"}