{"product_id":"adobe-analytics-for-dummies-paperback","title":"Adobe Analytics for Dummies - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Karlins\u003c\/b\u003e (Author), \u003cb\u003eEric Matisoff\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUse Adobe Analytics as a marketer --not a programmer \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIf you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. \u003ci\u003eAdobe Analytics For Dummies\u003c\/i\u003e arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. \u003c\/p\u003e\u003cp\u003eEven if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eEvaluate your marketing strategies and campaigns\u003c\/li\u003e \u003cli\u003eExplore implementation fundamentals and report architecture\u003c\/li\u003e \u003cli\u003eApply Adobe Analytics to multiple sources\u003c\/li\u003e \u003cli\u003eSucceed in the workplace and expand your marketing skillset\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe marketing world is continually growing and evolving, and \u003ci\u003eAdobe Analytics For Dummies\u003c\/i\u003e will help you stay ahead of the curve.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eExplore visualization and data fundamentals\u003c\/li\u003e \u003cli\u003eAnalyze consumer behavior on your digital properties\u003c\/li\u003e \u003cli\u003eApply calculated metrics to advance your analysis\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eGet insight from Adobe Analytics!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe best business decisions are built on a foundation of data. It takes a robust tool to extract insight from all the information available to decision makers. \u003ci\u003eAdobe Analytics For Dummies\u003c\/i\u003e equips you with the power to further your knowledge of your market and get ahead of your competition. With the help of this book, you'll better understand how your marketing efforts are performing, engaging and converting customers, and being shared in the digital space. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside...\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCollaborate with developers to access data\u003c\/li\u003e \u003cli\u003eDeploy dimensions, metrics, and segments\u003c\/li\u003e \u003cli\u003eGenerate tables and visualizations\u003c\/li\u003e \u003cli\u003eIdentify paths to increased revenue\u003c\/li\u003e \u003cli\u003eEvaluate customer journeys\u003c\/li\u003e \u003cli\u003eEnhance your productivity\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEric Matisoff\u003c\/b\u003e is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. \u003cb\u003eDavid Karlins\u003c\/b\u003e has written 40 books on digital communications and design, including \u003ci\u003eHTML 5 \u0026amp; CSS 3 For Dummies.\u003c\/i\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 400\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.2 x 7.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 02, 2019\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43159067328575,"sku":"9781119446088","price":35.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/dhlswag.com\/products\/adobe-analytics-for-dummies-paperback","provider":"BBB","version":"1.0","type":"link"}