{"product_id":"advanced-research-methods-in-hospitality-and-tourism-hardcover","title":"Advanced Research Methods in Hospitality and Tourism - Hardcover","description":"\u003cp\u003eby \u003cb\u003eFevzi Okumus\u003c\/b\u003e (Editor), \u003cb\u003eS. Mostafa Rasoolimanesh\u003c\/b\u003e (Editor), \u003cb\u003eShiva Jahani\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives - the economic, social, cultural, environmental, political, and technological. \u003cem\u003eAdvanced Research Methods in Hospitality and Tourism\u003c\/em\u003e reviews traditional research methods, revising them to suit the contemporary problems and research agendas.\u003c\/p\u003e \u003cp\u003eDeveloping recent research strategies under the umbrella of quantitative and qualitative research methods - such as the mixed-methods designs, analysing archival materials, online databases, text mining, and scientific qualitative analysis of social media historical data- can offer promising solutions.\u003c\/p\u003e \u003cp\u003eIn the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making \u003cem\u003eAdvanced Research Methods in Hospitality and Tourism \u003c\/em\u003ea necessity for academics and practitioners.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDr. Fevzi Okumus \u003c\/strong\u003eis the CFHLA Preeminent Chair Professor within the Hospitality Services Department at the University of Central Florida's Rosen College of Hospitality Management. He is the Editor-in-Chief of the International Journal of Contemporary Hospitality Management (IJCHM) and the Journal of Hospitality and Tourism Insights (JHTI). \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDr. S. Mostafa Rasoolimanesh \u003c\/strong\u003eis an Associate Professor and Director of Centre for Research and Innovation in Tourism (CRiT), at the Faculty of Social Sciences and Leisure Management, Taylor's University, Malaysia.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDr. Shiva Jahani \u003c\/strong\u003eis a statistician at the University of Central Florida. She specializes in research methodology and advanced data analytics. She is a Graduate Faculty Scholar at University of Central Florida, including at the Rosen College of Hospitality Management. She is the Associate Methodology Editor for the Journal of Hospitality and Tourism Insights.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.79 x 9.06 x 6.06 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 04, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42731846860863,"sku":"9781801175517","price":215.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/d05c6891590889342df3d4d28766aacf.webp?v=1765130340","url":"https:\/\/dhlswag.com\/products\/advanced-research-methods-in-hospitality-and-tourism-hardcover","provider":"BBB","version":"1.0","type":"link"}