{"product_id":"advertising-for-dummies-paperback","title":"Advertising for Dummies - Paperback","description":"\u003cp\u003eby \u003cb\u003eGary Dahl\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eSo, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? \u003c\/p\u003e\u003cp\u003eThe world of advertising can seem like a daunting place--but it doesn't have to be. \u003ci\u003eAdvertising for Dummies\u003c\/i\u003e coaches you through the process and shows you how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eIdentify and reach your target audience\u003c\/li\u003e \u003cli\u003eDefine and position your message\u003c\/li\u003e \u003cli\u003eGet the most bang for your buck\u003c\/li\u003e \u003cli\u003eProduce great ads for every medium\u003c\/li\u003e \u003cli\u003eBuy the different media\u003c\/li\u003e \u003cli\u003eCreate buzz and use publicity\u003c\/li\u003e \u003cli\u003eResearch and evaluate your competition\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eAdvertising for Dummies\u003c\/i\u003e offers newbies a real-world look at the ins and outs of advertising--from online and print to TV, radio, and outdoor formats--to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are  With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eNew info on buzz, publicity, and word-of-mouth advertising\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe fun and easy way(R) to create effective ads and increase your profits\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNeed to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums -- from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should -- and shouldn't -- use shortcuts to save costs.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDiscover how to\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSet a realistic ad budget\u003c\/li\u003e \u003cli\u003eDefine and position your message\u003c\/li\u003e \u003cli\u003eIdentify and target your audience\u003c\/li\u003e \u003cli\u003eCreate great ads for every medium\u003c\/li\u003e \u003cli\u003eMake an emotional connection\u003c\/li\u003e \u003cli\u003eUse ad speak effectively\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eNew info on buzz, publicity, and word-of-mouth advertising\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe fun and easy way(R) to create effective ads and increase your profits\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNeed to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums -- from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should -- and shouldn't -- use shortcuts to save costs.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDiscover how to\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSet a realistic ad budget\u003c\/li\u003e \u003cli\u003eDefine and position your message\u003c\/li\u003e \u003cli\u003eIdentify and target your audience\u003c\/li\u003e \u003cli\u003eCreate great ads for every medium\u003c\/li\u003e \u003cli\u003eMake an emotional connection\u003c\/li\u003e \u003cli\u003eUse \"ad speak\" effectively\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eGary Dahl\u003c\/b\u003e is an award-winning copywriter, creative director, and advertising agency owner in California's Silicon Valley. He is also the creator of the sensational Pet Rock.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.1 x 7.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 01, 2007\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42694448971839,"sku":"9780470045831","price":26.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/f230553709ad9157f3de962a1747d74c.webp?v=1765001470","url":"https:\/\/dhlswag.com\/products\/advertising-for-dummies-paperback","provider":"BBB","version":"1.0","type":"link"}