{"product_id":"affiliate-program-management-an-hour-a-day-paperback","title":"Affiliate Program Management: An Hour a Day - Paperback","description":"\u003cp\u003eby \u003cb\u003eEvgenii Prussakov\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAffiliate marketing is hot; here's how to get your program going\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eNearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular \u003ci\u003eAn Hour a Day\u003c\/i\u003e format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAffiliate marketing programs help boost marketing efforts without incurring excessive costs; this \u003ci\u003eHour a Day\u003c\/i\u003e guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know\u003c\/li\u003e \u003cli\u003eOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program\u003c\/li\u003e \u003cli\u003eCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eAffiliate Program Management: An Hour a Day\u003c\/i\u003e is the do-it-yourself guide to planning and maintaining a successful affiliate program.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLaunch, Manage, and Build a Successful Affiliate Marketing Program\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA Step-by-Step Guide\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThis thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more. \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\u003cb\u003eDo crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eSet up competitive affiliate program terms\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eLaunch the program and recruit affiliates into it\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eUnderstand the importance of an individualized approach to affiliates, and learn how to market to the marketers\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eUse KPIs, metrics, competitive intelligence, and split testing to optimize performance\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eAvoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\u003cb\u003eEssential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eTwenty-five ready-made affiliate program promotion ideas\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eReal-world case studies that illustrate successes to learn from and mistakes to avoid\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003ePraise for\u003c\/b\u003e \u003cb\u003e\u003ci\u003eAffiliate Program Management: An Hour a Day\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing.\" \u003cb\u003e--Rosalind Gardner, \u003c\/b\u003e speaker and affiliate marketing consultant, and author of \u003ci\u003eThe Super Affiliate Handbook\u003c\/i\u003e and \u003ci\u003eMake a Fortune Promoting Other People's Stuff Online\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time.\" \u003cb\u003e--Jim Kukral, \u003c\/b\u003e ten-year affiliate marketing veteran and author of \u003ci\u003eAttention! This Book Will Make You Money\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read.\" \u003cb\u003e--Scott Allan, \u003c\/b\u003e VP of Marketing, LinkShare Corporation \u003c\/p\u003e\u003cp\u003e\"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov.\" \u003cb\u003e--Anita Campbell, \u003c\/b\u003e CEO, Small Business Trends \u003c\/p\u003e\u003cp\u003e\"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field.\" \u003cb\u003e--Alicia Navarro, \u003c\/b\u003e cofounder and CEO, Skimlinks\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eAward-winning affiliate management expert \u003cb\u003eEvgenii \"Geno\" Prussakov\u003c\/b\u003e is founder and president of Affilinomics, an affiliate management and consulting company. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to \u003ci\u003eWebsite Magazine\u003c\/i\u003e, \u003ci\u003eFeedFront\u003c\/i\u003e, \u003ci\u003eRevenue Performance\u003c\/i\u003e, \u003ci\u003eSearch Marketing Standard\u003c\/i\u003e, \u003ci\u003eVisibility Magazine\u003c\/i\u003e, \u003ci\u003eSearch Engine Marketing Journal\u003c\/i\u003e, and multiple industry blogs. He maintains his own affiliate marketing blog (www.amnavigator.com\/blog\/), for which he was named Best Affiliate Blogger in 2010. He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.\u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 464\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.18 x 7.34 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 12, 2011\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42723993911359,"sku":"9780470651735","price":38.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/8a7456210ee2aba91899ef2f046f81aa.webp?v=1765101097","url":"https:\/\/dhlswag.com\/products\/affiliate-program-management-an-hour-a-day-paperback","provider":"BBB","version":"1.0","type":"link"}