{"product_id":"agricultural-communications-changes-and-challenges-paperback","title":"Agricultural Communications: Changes and Challenges - Paperback","description":"\u003cp\u003eby \u003cb\u003eKristina Boone\u003c\/b\u003e (Author), \u003cb\u003eTerry Meisenbach\u003c\/b\u003e (Author), \u003cb\u003eMark Tucker\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\"Its clear, easy-to-understand style and inclusion of tips and information for students seeking a career in Ag communications makes \u003ci\u003eAgricultural Communication: Changes and Challenges\u003c\/i\u003e a good choice for those seeking a textbook introduction to the field.\" --Tracy Irani, University of Florida in \u003ci\u003eJournalism \u0026amp; Mass Communication Educator\u003c\/i\u003e, Winter 2001 \u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\"This book encourages readers to ask some straightforward questions about the direction of agricultural communication programs.\" --Robin Shepard, University of Wisconsin, Madison in \u003ci\u003eJournal of Applied Communications\u003c\/i\u003e, Volume 84, No.4, 2000\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eAlthough written primarily for agricultural communications and journalism students, these quotes point out that this practical applied text will satisfy both students and the academic community. Now in its second printing, this popular book fills a void in teaching materials for agricultural communications. Through presentation of historical information, the book provides readers with a snapshot of agricultural communications at the beginning of the 21st century, including the impact of the \"information age\" on agricultural communications. In addition, the textbook offers unique elements presented specifically to spur discussion on where agricultural communications has been and where it's headed.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eNow available in paperback at a reduced cost, the text includes \"hands-on\" observations from agricultural communications professionals. Their insightful perspectives are scattered throughout the textbook. In addition, discussion issues and questions about agricultural communications appear throughout the book, engaging the reader in pertinent issues of this discipline.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eIts clear, easy-to-understand and inclusion of tips and information for students seeking a career in Ag communications makes \u003ci\u003eAgricultural Communication: Changes and Challenges\u003c\/i\u003e a good choice for those seeking a textbook introduction to the field.\u003cbr\u003e --\u003cb\u003eTracy Irani\u003c\/b\u003e, University of Florida in \u003ci\u003eJournalism \u0026amp; Mass Communication Educator\u003c\/i\u003e, Winter 2001 \u003cbr\u003e \u003c\/p\u003e\u003cp\u003eThis book encourages readers to ask some straightforward questions about the direction of agricultural communication programs.\u003cbr\u003e --\u003cb\u003eRobin Shepard\u003c\/b\u003e, University of Wisconsin, Madison in \u003ci\u003eJournal of Applied Communications\u003c\/i\u003e, Volume 84, No.4, 2000\u003c\/p\u003e \u003cp\u003eAlthough written primarily for agricultural communications and journalism students, these quotes point out that this practical applied text will satisfy both students and the academic community. Now in its second printing, this popular book fills a void in teaching materials for agricultural communications. Through presentation of historical information, the book provides readers with a snapshot of agricultural communications at the beginning of the 21st century, including the impact of the information age on agricultural communications. In addition, the textbook offers unique elements presented specifically to spur discussion on where agricultural communications has been and where it's headed.\u003c\/p\u003e \u003cp\u003eNow available in paperback at a reduced cost, the text includes hands-on observations from agricultural communications professionals. Their insightful perspectives are scattered throughout the textbook. In addition, discussion issues and questions about agricultural communications appear throughout the book, engaging the reader in pertinent issues of this discipline.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eIts clear, easy-to-understand and inclusion of tips and information for students seeking a career in Ag communications makes \u003ci\u003eAgricultural Communication: Changes and Challenges\u003c\/i\u003e a good choice for those seeking a textbook introduction to the field.\u003cbr\u003e --\u003cb\u003eTracy Irani\u003c\/b\u003e, University of Florida in \u003ci\u003eJournalism \u0026amp; Mass Communication Educator\u003c\/i\u003e, Winter 2001 \u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\"This book encourages readers to ask some straightforward questions about the direction of agricultural communication programs.\"\u003cbr\u003e --\u003cb\u003eRobin Shepard\u003c\/b\u003e, University of Wisconsin, Madison in \u003ci\u003eJournal of Applied Communications\u003c\/i\u003e, Volume 84, No.4, 2000\u003c\/p\u003e \u003cp\u003eAlthough written primarily for agricultural communications and journalism students, these quotes point out that this practical applied text will satisfy both students and the academic community. Now in its second printing, this popular book fills a void in teaching materials for agricultural communications. Through presentation of historical information, the book provides readers with a snapshot of agricultural communications at the beginning of the 21st century, including the impact of the \"information age\" on agricultural communications. In addition, the textbook offers unique elements presented specifically to spur discussion on where agricultural communications has been and where it's headed.\u003c\/p\u003e \u003cp\u003eNow available in paperback at a reduced cost, the text includes \"hands-on\" observations from agricultural communications professionals. Their insightful perspectives are scattered throughout the textbook. In addition, discussion issues and questions about agricultural communications appear throughout the book, engaging the reader in pertinent issues of this discipline.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eKristina Boone\u003c\/b\u003e holds a doctorate in Extension education from Ohio State University. As an agricultural communicator, she has worked for a daily newspaper, for a public relations firm and in Cooperative Extension. Dr. Boone is coordinator of the Agricultural Journalism Program at Kansas State University in Manhattan, where her major responsibilities include teaching and research. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTerry Meisenbach\u003c\/b\u003e is the director of Communication and Information Access at USDA-CSREES\/CTDE in Washington, D.C. His professional experience includes 18 years as an agricultural communications professor and publications coordinator at the University of Nebraska-Lincoln, where he is completing a doctorate in vocational and adult education, with emphasis on distance learning and minority audiences.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMark Tucker\u003c\/b\u003e holds a doctorate in rural sociology from Ohio State University. He has worked in agricultural communications and agricultural journalism teaching programs at Texas Tech University and the University of Missouri-Columbia and has served as an agricultural publications editor for Ohio State University Extension. Dr. Tucker is an assistant professor of agricultural communications at Ohio State University.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 148\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 9.02 x 6.32 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 17, 2000\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42722603335743,"sku":"9780813821672","price":123.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/36f55afd826f84a23870f5a0c51497c9.webp?v=1765096312","url":"https:\/\/dhlswag.com\/products\/agricultural-communications-changes-and-challenges-paperback","provider":"BBB","version":"1.0","type":"link"}