{"product_id":"american-folklore-and-the-mass-media-paperback","title":"American Folklore and the Mass Media - Paperback","description":"\u003cp\u003eby \u003cb\u003eLinda Dégh\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"This book shows how folklore--magic, miracles, and tales of enchanted princesses and genial giants--is still alive and well in the modern mass media. . . . contains a wealth of facts and observations with which to conjure.\" --Journal of Communication\u003c\/p\u003e\u003cp\u003e\"Dégh brings her decades of expertise in folk narrative to bear in this well-researched, provocative study of the interrelationship between traditional processes of folk narrative performances and modern mass media. . . . Highly recommended . . . \" --Choice\u003c\/p\u003e\u003cp\u003e\"Spanning folk cultural developments as old as feudalism and as new as today's TV ad, \u003ci\u003eAmerican Folklore and the Mass Media\u003c\/i\u003e demonstrates how vital folklore remains, how often it absorbs--rather than being absorbed by--the most dramatic technological innovations and social realignments.\" --Carl Lindahl\u003c\/p\u003e\u003cp\u003e\". . . all six essays are meaty and informative contributions to vital folkloric issues . . .\" --Contemporary Legend\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eAs we will demonstrate in this discussion, the phenomenon we identity as folklore permeates all society assisted by mass media; it is not ruled out as folklore simply because its bearers manipulate new instruments to fit the needs of modern consumers.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.25 x 6.16 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 22, 1994\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42724498767935,"sku":"9780253208446","price":43.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/0ac8a31ca8138ae4f1cf2b6b7f7a4385_90f6f21e-ce42-4960-ba19-2bac28730f9c.webp?v=1765102878","url":"https:\/\/dhlswag.com\/products\/american-folklore-and-the-mass-media-paperback","provider":"BBB","version":"1.0","type":"link"}