{"product_id":"banking-analytics-how-to-survive-and-thrive-hardcover","title":"Banking Analytics: How to Survive and Thrive - Hardcover","description":"\u003cp\u003eby \u003cb\u003eGeorge M. Haylett\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe need to understand customers - their behaviours, their transactions, their intentions - has never been more important. Such understanding is the primary advantage traditional banks possess against competition from new market entrants and disruptive innovation. Unlocking that understanding requires analytics.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you want to build an analytics team from scratch or extract more value from the resources you already have, this book will show you how to exploit analytics successfully-identifying the capabilities, the opportunities, and the business integration model.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBanking Analytics: How to Survive and Thrive\u003c\/em\u003e\u003c\/strong\u003e addresses these issues, plus: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOutlines the analytics strategy and approach for CEOs and senior execs\u003c\/li\u003e\n\u003cli\u003eLays out plentiful examples of applications that work for business managers\u003c\/li\u003e\n\u003cli\u003eIdentifies where to find the maximum value from the analytics contribution\u003c\/li\u003e\n\u003cli\u003eConsiders execution issues, including hiring, outsourcing, governance and control\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 31, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42722750529599,"sku":"9781838434007","price":51.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/406efaee051ba7918dcfa3142c13b406.webp?v=1765096824","url":"https:\/\/dhlswag.com\/products\/banking-analytics-how-to-survive-and-thrive-hardcover","provider":"BBB","version":"1.0","type":"link"}