by David Bullock (Author), Brent Leary (Author)
Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
Number of Pages: 162
Dimensions: 0.35 x 11 x 8.25 IN
Publication Date: December 26, 2008