by Joel Makower (Author), Business For Social Responsibility (Joint Author)
Something new is happening in the business world. Determined to stay competitive in an era of downsizing, companies are making a surprising discovery: Practices that benefit employees, communities, and the environment aren't just good deeds--they're also good business. The leaders of this new business vision include household names like Honeywell, Stride Rite, Hasbro, Reebok, and Levi Strauss & Co. These and other American companies have discovered that in order to create and sustain economic opportunity and reap the rewards of a good reputation, they must put their policies where their principles are in such diverse areas as work and family life, community welfare, and ecology. Whether you run a company or just work for one, you'll find here abundant inspiration and examples of how businesses can safeguard the environment and improve the lot of their employees, their communities, and the world beyond while ensuring their own long-term profitability.