{"product_id":"big-data-analytics-digital-marketing-and-decision-making-hardcover","title":"Big Data Analytics: Digital Marketing and Decision-Making - Hardcover","description":"\u003cp\u003eby \u003cb\u003eKiran Chaudhary\u003c\/b\u003e (Editor), \u003cb\u003eMansaf Alam\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBig Data Analytics: Digital Marketing and Decision-Making\u003c\/strong\u003e covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.\u003c\/p\u003e\u003cp\u003eChapters examining analytics for decision-making cover such topics as: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eBig data analytics for gathering business intelligence\u003c\/li\u003e \u003cli\u003eData analytics and consumer behavior\u003c\/li\u003e \u003cli\u003eThe role of big data analytics in organizational decision-making\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis book also looks at digital marketing and focuses on such areas as: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe prediction of marketing by consumer analytics\u003c\/li\u003e \u003cli\u003eWeb analytics for digital marketing\u003c\/li\u003e \u003cli\u003eSmart retailing\u003c\/li\u003e \u003cli\u003eLeveraging web analytics for optimizing digital marketing strategies\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eBig Data Analytics: Digital Marketing and Decision-Making\u003c\/strong\u003e aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDr. Kiran Chaudhary \u003c\/strong\u003eis an assistant professor in the Department of Commerce at Shivaji College, University of Delhi. She has 12 years of teaching and research experience. She earned her Ph.D. in Marketing from Kurukshetra University, India. Her areas of research include marketing, human resource management, organizational behavior, and business and corporate law. She is a distinguished student winning various awards of recognition. She is a book author as well as conference and journal paper author.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDr. Mansaf Alam\u003c\/strong\u003e is a professor in the Department of Computer Science, Faculty of Natural Sciences, at Jamia Millia Islamia University, New Delhi, India. He has also been a Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and editor-in-chief of the \u003cem\u003eJournal of Applied Information Science\u003c\/em\u003e. As a journal and conference paper author, he conducts research in such areas as big data analytics, machine learning and deep learning, cloud computing, cloud database management systems, object-oriented database systems, information retrieval, and data mining. His other academic activities include: journal reviewer, member of conference program committees, journal editorial board member, and book author. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 246\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 02, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42740118356031,"sku":"9781032310305","price":204.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/135eed1d55736d948478a72d266a4375.webp?v=1765158969","url":"https:\/\/dhlswag.com\/products\/big-data-analytics-digital-marketing-and-decision-making-hardcover","provider":"BBB","version":"1.0","type":"link"}