{"product_id":"blue-ocean-classics-hardcover","title":"Blue Ocean Classics - Hardcover","description":"\u003cp\u003eby \u003cb\u003eW. Chan Kim\u003c\/b\u003e (Author), \u003cb\u003eRenée a. Mauborgne\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe collection you need to create more blue oceans.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eW. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking \"blue ocean strategy,\" a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in \u003ci\u003eHarvard Business Review\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\"Blue Ocean Strategy\" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow.\u003c\/p\u003e\u003cp\u003eIn \"Red Ocean Traps,\" Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).\u003c\/p\u003e\u003cp\u003e\"Blue Ocean Leadership\" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time.\u003c\/p\u003e\u003cp\u003eThis collection is the ideal start, or refresher, for creating more blue oceans.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eW. Chan Kim\u003c\/b\u003e and \u003cb\u003eRenee Mauborgne\u003c\/b\u003e are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the \u003ci\u003eNew York Times\u003c\/i\u003e and #1 \u003ci\u003eWall Street Journal\u003c\/i\u003e bestseller, \u003ci\u003eBLUE OCEAN SHIFT\u003c\/i\u003e and the international bestseller \u003ci\u003eBLUE OCEAN STRATEGY\u003c\/i\u003e, which is recognized as one of the most iconic and impactful strategy books ever written. \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e has sold over 3.6 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. Chan Kim and Renee Mauborgne rank in the top 5 management gurus in the world in the Thinkers50 list, a title they have held for ten straight years, and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, \u003ci\u003eBLUE OCEAN SHIFT\u003c\/i\u003e, see blueoceanstrategy.com.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 144\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 6.6 x 4.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 06, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42730193125439,"sku":"9781633697379","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/a6e8b36f4737f5752c3cb9f8513f0ab5.webp?v=1765125169","url":"https:\/\/dhlswag.com\/products\/blue-ocean-classics-hardcover","provider":"BBB","version":"1.0","type":"link"}