by Chetan Pillai (Author)
If you're a marketer or an entrepreneur, you might have noticed that a lot of things about the subject of branding have changed over the last decade. How you brand your business is no longer just a matter of implementing clever, creative, and timely ad placements. The focus should be on converting strangers into visitors and convert visitors into leads and leads into customers and then convert the customers into brand advocates.Making a brand stand out and appear trustworthy to the right audience is, needless to say, no piece of cake. Successfully managing your brand in the inbound age is about more than just connecting all the phases of the marketing funnel and creating content that attracts and converts leads. It's about doing all of that.Ultimately, the key is making "branding" into a measurable metric for which you can show concrete results.This book will show you exactly how to do that in an inbound framework and create effective, recognizable brands in the digital age.