{"product_id":"breakthrough-copywriter-a-field-guide-to-eugene-m-schwartz-advertising-genius-paperback","title":"Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius - Paperback","description":"\u003cp\u003eby \u003cb\u003eRobert C. Worstell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThere was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 110\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.26 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 09, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42718366466111,"sku":"9781387028085","price":34.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/5d61774320660e2edd5bf8bc64209503.webp?v=1765081665","url":"https:\/\/dhlswag.com\/products\/breakthrough-copywriter-a-field-guide-to-eugene-m-schwartz-advertising-genius-paperback","provider":"BBB","version":"1.0","type":"link"}