{"product_id":"bright-signals-a-history-of-color-television-paperback","title":"Bright Signals: A History of Color Television - Paperback","description":"\u003cp\u003eby \u003cb\u003eSusan Murray\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eFirst demonstrated in 1928, color television remained little more than a novelty for decades as the industry struggled with the considerable technical, regulatory, commercial, and cultural complications posed by the medium. Only fully adopted by all three networks in the 1960s, color television was imagined as a new way of seeing that was distinct from both monochrome television and other forms of color media. It also inspired compelling popular, scientific, and industry conversations about the use and meaning of color and its effects on emotions, vision, and desire. In \u003ci\u003eBright Signals\u003c\/i\u003e Susan Murray traces these wide-ranging debates within and beyond the television industry, positioning the story of color television, which was replete with false starts, failure, and ingenuity, as central to the broader history of twentieth-century visual culture. In so doing, she shows how color television disrupted and reframed the very idea of television while it simultaneously revealed the tensions about technology's relationship to consumerism, human sight, and the natural world.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eSusan Murray is Associate Professor of Media, Culture, and Communication at New York University, the author of \u003ci\u003eHitch Your Antenna to the Stars: Early Television and Broadcast Stardom\u003c\/i\u003e, and the coeditor of \u003ci\u003eReality TV: Remaking Television Culture\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 12, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42737595908159,"sku":"9780822371304","price":77.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/43d487af38d83d937f82497acd5b351c.webp?v=1765150447","url":"https:\/\/dhlswag.com\/products\/bright-signals-a-history-of-color-television-paperback","provider":"BBB","version":"1.0","type":"link"}