{"product_id":"build-a-world-class-customer-advisory-board-how-to-create-deeper-relationships-and-validate-strategies-paperback","title":"Build a World-Class Customer Advisory Board: How to Create Deeper Relationships and Validate Strategies - Paperback","description":"\u003cp\u003eby \u003cb\u003eIrene Yam\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAn essential guide for planning and hosting successful CAB meetings from an award-winning industry veteran with pre- and post-IPO experience. In today's highly competitive and fast-paced market, businesses need strong customer relationships to grow and thrive. Executing a productive Customer Advisory Board (CAB) can mean the difference between a winning strategy and failing one. In Build a World-Class Customer Advisory Board, CAB expert Irene Yam provides practical insider advice, proven strategies, real-world case studies, and time-saving templates to stream-line planning and improve value for sponsor company executives and customer board members. You'll learn: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Why every company, from small start-ups to global brands, see short- and long-term benefits from a CAB.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- The five principles of a world-class CAB and how to leverage them to connect with your customers-no matter the size of your budget or whether your event is in-person, remote, or hybrid.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- The CAB meeting agenda that achieves company goals by building trust, encouraging candid customer feedback, and facilitating meaningful strategy discussions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- How to maximize six valuable \"ah ha\" moments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Ways to support constructive CAB follow-up and relationship-building to cultivate and maintain a group of trusted customer advisors to troubleshoot problems, share new ideas, and act as advocates for the company.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith Build a World-Class Customer Advisory Board, you'll have the inspiration and resources to host a world-class CAB and unlock the power of human connection.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 260\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.71 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 24, 2025\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42734107328575,"sku":"9798991560399","price":25.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/ddde97382420f635976ad6b3e27ee9e2.webp?v=1765138683","url":"https:\/\/dhlswag.com\/products\/build-a-world-class-customer-advisory-board-how-to-create-deeper-relationships-and-validate-strategies-paperback","provider":"BBB","version":"1.0","type":"link"}