{"product_id":"buying-in-what-we-buy-and-who-we-are-paperback","title":"Buying In: What We Buy and Who We Are - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRob Walker\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eBrands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In \u003cb\u003eBuying In\u003c\/b\u003e, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, \u003ci\u003e \u003c\/i\u003e\u003cb\u003eBuying In\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003ereveals why now, more than ever, we are what we buy--and vice versa. \u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eRob Walker writes the weekly column \"Consumed,\" a blend of business journalism and cultural anthropology, for \u003ci\u003eThe New York Times\u003c\/i\u003e Magazine. Previously, he created and wrote the popular \"Ad Report Card\" column for \u003ci\u003eSlate\u003c\/i\u003e, and he has contributed to a wide range of publications, from \u003ci\u003eFast Company\u003c\/i\u003e and \u003ci\u003eFortune\u003c\/i\u003e to \u003ci\u003eThe New Republic\u003c\/i\u003e and \u003ci\u003eAdBusters\u003c\/i\u003e. Walker continues to write about the secret dialogue between what we buy and who we are at his own website, Murketing.com. He lives in Savannah, Georgia, with his wife, photographer Ellen Susan.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.72 x 8 x 5.24 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 05, 2010\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43157673017407,"sku":"9780812974096","price":25.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/eB9U3k8T4g9780812974096.webp?v=1776983293","url":"https:\/\/dhlswag.com\/products\/buying-in-what-we-buy-and-who-we-are-paperback","provider":"BBB","version":"1.0","type":"link"}