{"product_id":"challenger-brand-marketingr-paperback","title":"Challenger Brand Marketing(R) - Paperback","description":"\u003cp\u003eby \u003cb\u003eCraig Alexander\u003c\/b\u003e (Author), \u003cb\u003eJohn Gumas\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eChallenger Brand Marketing\u003c\/i\u003e(R) was written to be more than simply a follow-up to our first book, \u003ci\u003eMarketing Smart\u003c\/i\u003e. We wrote the book to serve as a go-to primer for all Challenger Brands that find themselves in complex marketplaces dominated by \"Gorilla\" competitors-those who out-spend, out-sell, out-merchandise, out-staff and generally out-resource all others in the category. The Challenger Brand approach requires a different marketing mindset and strategy.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 174\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.37 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 07, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42733332660287,"sku":"9798838881373","price":24.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/b959be6dcb0842982e41bd34d57691ce.webp?v=1765135548","url":"https:\/\/dhlswag.com\/products\/challenger-brand-marketingr-paperback","provider":"BBB","version":"1.0","type":"link"}