{"product_id":"cloudonomics-website-the-business-value-of-cloud-computing-hardcover","title":"Cloudonomics, + Website: The Business Value of Cloud Computing - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJoe Weinman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eA new business model is sweeping the world--the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. \u003ci\u003eCloudonomics\u003c\/i\u003e radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value--whether you are a customer, a provider, a strategist, or an investor. \u003ci\u003eCloudonomics\u003c\/i\u003e covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it--and put it to work for your business. \u003ci\u003eCloudonomics\u003c\/i\u003e also delivers insight into when to avoid the cloud, and why.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eQuantifies how customers, users, and cloud providers can collaborate to create win-wins\u003c\/li\u003e \u003cli\u003eReveals how to use the Laws of Cloudonomics to define strategy and guide implementation\u003c\/li\u003e \u003cli\u003eExplains the probable evolution of cloud businesses and ecosystems\u003c\/li\u003e \u003cli\u003eDemolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're ready for it or not, Cloud computing is here to stay. \u003ci\u003eCloudonomics\u003c\/i\u003e provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry--not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt has created vast wealth for companies that seemed to spring up overnight, and it has brushed aside corporate icons, even entire industries, that once seemed unassailable. It has helped topple brutal dictatorships and has brought IT from the backroom into the boardroom, making it the centerpiece of some of the most farsighted and successful corporate strategies of the new millennium. It is the cloud, and it has forever changed the way business is done.\u003c\/p\u003e \u003cp\u003eBut what is the cloud, really? How does it work and how is it being deployed by some of today's most successful companies? More importantly, how can you harness its awesome power to help you wage and win the never-ending battle for profits and market share?\u003c\/p\u003e \u003cp\u003eFind the answer to these questions and much more in \u003ci\u003eCloudonomics\u003c\/i\u003e. Written by Joe Weinman, one of the world's most influential cloud thought leaders, this book is a gold mine of ideas, insights, and inspiration for leaders of established companies and for aspiring entrepreneurs who dream of being the force behind the next Amazon, Google, Facebook, or Twitter.\u003c\/p\u003e \u003cp\u003eUsing fascinating and instructive case studies to illustrate his points, Weinman drills down past the hype and hysteria, the myths and misconceptions, to uncover fundamental principles underlying how the cloud works, how it's used, and how it will evolve in a business context. Among other priceless takeaways, you'll discover: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhere the conventional wisdom errs, and how to keep your IT and strategy on course\u003c\/li\u003e \u003cli\u003eHow core characteristics of the cloud--such as on-demand resources, usage-based charging, and geographic dispersion--translate into business value: revenue growth, cost and risk reduction, and customer experience enhancement\u003c\/li\u003e \u003cli\u003eWhy the cloud isn't just plumbing, but can become a cornerstone of your strategy, even in non-IT intensive businesses\u003c\/li\u003e \u003cli\u003eHow to leverage new cloud business models\u003c\/li\u003e \u003cli\u003eHow behavioral economics--humans' \"predictable irrationality\"--impacts cloud adoption\u003c\/li\u003e \u003cli\u003eHow cloud technology and ecosystems are likely to evolve over the next decade\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith a dynamic companion website, this book offers a critical, in-depth review of the cloud and its business uses now and in the near future, and an inspiring exploration of the business paradigm shift it has engendered. \u003ci\u003eCloudonomics\u003c\/i\u003e is \"must\" reading for CIOs, CEOs, CFOs, strategists, IT managers and practitioners, students and academics, and all forward-thinking corporate leaders and entrepreneurs.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCLOUDONOMICS\u003c\/b\u003e The Business Value of Cloud Computing \u003c\/p\u003e\u003cp\u003eIt has created vast wealth for companies that seemed to spring up overnight, and it has brushed aside corporate icons, even entire industries, that once seemed unassailable. It has helped topple brutal dictatorships and has brought IT from the backroom into the boardroom, making it the centerpiece of some of the most farsighted and successful corporate strategies of the new millennium. It is the cloud, and it has forever changed the way business is done. \u003c\/p\u003e\u003cp\u003eBut what is the cloud, really? How does it work and how is it being deployed by some of today's most successful companies? More importantly, how can you harness its awesome power to help you wage and win the never-ending battle for profits and market share? \u003c\/p\u003e\u003cp\u003eFind the answer to these questions and much more in \u003ci\u003eCloudonomics\u003c\/i\u003e. Written by Joe Weinman, one of the world's most influential cloud thought leaders, this book is a gold mine of ideas, insights, and inspiration for leaders of established companies and for aspiring entrepreneurs who dream of being the force behind the next Amazon, Google, Facebook, or Twitter. \u003c\/p\u003e\u003cp\u003eUsing fascinating and instructive case studies to illustrate his points, Weinman drills down past the hype and hysteria, the myths and misconceptions, to uncover fundamental principles underlying how the cloud works, how it's used, and how it will evolve in a business context. Among other priceless takeaways, you'll discover: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhere the conventional wisdom errs, and how to keep your IT and strategy on course\u003c\/li\u003e \u003cli\u003eHow core characteristics of the cloud--such as on-demand resources, usage-based charging, and geographic dispersion--translate into business value: revenue growth, cost and risk reduction, and customer experience enhancement\u003c\/li\u003e \u003cli\u003eWhy the cloud isn't just plumbing, but can become a cornerstone of your strategy, even in non'IT intensive businesses\u003c\/li\u003e \u003cli\u003eHow to leverage new cloud business models\u003c\/li\u003e \u003cli\u003eHow behavioral economics--humans' \"predictable irrationality\"--impacts cloud adoption\u003c\/li\u003e \u003cli\u003eHow cloud technology and ecosystems are likely to evolve over the next decade\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith a dynamic companion website, this book offers a critical, in-depth review of the cloud and its business uses now and in the near future, and an inspiring exploration of the business paradigm shift it has engendered. Cloudonomics is \"must\" reading for CIOs, CEOs, CFOs, strategists, IT managers and practitioners, students and academics, and all forward-thinking corporate leaders and entrepreneurs.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJOE WEINMAN\u003c\/b\u003e is Senior Vice President, Cloud Services and Strategy, Telx, and a former executive at HP, AT\u0026amp;T, and Bell Labs. He is the founder of Cloudonomics and the Cloudonomics\u003csup\u003e(R)\u003c\/sup\u003e blog. He is a frequent global keynote speaker, a prolific inventor awarded fifteen patents, and a guest contributor syndicated to a variety of print and online publications, such as \u003ci\u003eBloomberg Businessweek, Forbes, \u003c\/i\u003e CNNMoney, \u003ci\u003eInformationWeek\u003c\/i\u003e, and GigaOm.com. He has been interviewed frequently in the press and on global broadcast television.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.33 x 9 x 6.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 04, 2012\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43155028869183,"sku":"9781118229965","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/5MpKChAE4O9781118229965.webp?v=1776961599","url":"https:\/\/dhlswag.com\/products\/cloudonomics-website-the-business-value-of-cloud-computing-hardcover","provider":"BBB","version":"1.0","type":"link"}