{"product_id":"communication-campaigning-primer-for-senior-leaders-paperback","title":"Communication Campaigning: Primer for Senior Leaders - Paperback","description":"\u003cp\u003eby \u003cb\u003eThomas P. Gavin\u003c\/b\u003e (Author), \u003cb\u003eMari K. Eder\u003c\/b\u003e (Foreword by), \u003cb\u003eArmy War College\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTraditional approaches to strategic communication have focused on a single leader's ability to influence stakeholders and other audiences through exceptional communication skills. But there is much more to it. What about the content of the message? How well does the message permeate the organization, allowing it to speak and act as one with the leader? Is it necessary to change minds, or is it sufficient to discredit opposing messages? Using a broad base of literature from organizational studies and the author's experiences, this monograph offers a thought process for building communication campaigns that focus both internally and externally to the organization. Includes a Foreword by Mari K. Eder, U.S. Army Major General Retired\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 156\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.33 x 9.61 x 6.69 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 04, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42713184665663,"sku":"9781782669098","price":31.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/2be0d4b9e466fbd42e723c848737da88.webp?v=1765063759","url":"https:\/\/dhlswag.com\/products\/communication-campaigning-primer-for-senior-leaders-paperback","provider":"BBB","version":"1.0","type":"link"}