SHIPPING WORLDWIDE

Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics - Hardcover

Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics - Hardcover

9781793645739
Vendor
Books by splitShops
Regular price
$198.00
Sale price
$198.00
Unit price
per 
All duties and taxes calculated at checkout.

by Trevor A. Smith (Author), Kenroy C. Wedderburn (Author)

Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.

Author Biography

Trevor A. Smith is senior lecturer in marketing and research methods in the Mona School of Business and Management at the University of the West Indies. Kenroy C. Wedderburn is associate professor of finance at Concord University.

Number of Pages: 166
Dimensions: 0.44 x 9 x 6 IN
Illustrated: Yes
Publication Date: November 03, 2021