{"product_id":"consumer-behavior-paperback","title":"Consumer Behavior - Paperback","description":"\u003cp\u003eby \u003cb\u003eAyalla Ruvio\u003c\/b\u003e (Author), \u003cb\u003eDawn Iacobucci\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eConsumer Behavior\u003c\/i\u003e, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.\u003c\/p\u003e \u003cp\u003eThe authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. \u003ci\u003eConsumer Behavior\u003c\/i\u003e is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn easy-to-follow introduction to and overview of consumer behavior\u003c\/li\u003e \u003cli\u003eThe consumer buying process\u003c\/li\u003e \u003cli\u003eA throughgoing focus on global, ethical, and social media issues relevant to consumer behavior\u003c\/li\u003e \u003cli\u003eSupplementary materials for instructors, including PowerPoint slides and a Test Bank\u003c\/li\u003e \u003c\/ul\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.71 x 9.84 x 7.87 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 01, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42727362789439,"sku":"9781119912415","price":185.17,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/24befc08b151ce7163dc784127765666.webp?v=1765114541","url":"https:\/\/dhlswag.com\/products\/consumer-behavior-paperback","provider":"BBB","version":"1.0","type":"link"}