{"product_id":"consumer-behaviour-understanding-consumers-in-a-digital-landscape-paperback","title":"Consumer Behaviour: Understanding Consumers in a Digital Landscape - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJean-Eric Pelet\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWith this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003cbr\u003e \u003ci\u003eConsumer Behaviour \u003c\/i\u003e\u003c\/b\u003ecombines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Features include: \u003cbr\u003e- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.\u003cbr\u003e- Examination of the role of AR\/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.\u003cbr\u003e- Ethical considerations of the digital consumer landscape, including privacy and data concerns. \u003cbr\u003e- Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJean-Eric Pelet\u003c\/b\u003e is an Associate Professor at IAE Amiens (France). He leads the Consumer Behaviour teaching at Masters level at IAE Amiens, IAE Vannes, EM Normandie, PBS and EMLV. He is also a visiting professor both in France and abroad in England, Poland, Finland, Switzerland and Thailand.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 344\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.93 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 25, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43154843795519,"sku":"9781398618619","price":108.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/vckcpQWNof9781398618619.webp?v=1776959912","url":"https:\/\/dhlswag.com\/products\/consumer-behaviour-understanding-consumers-in-a-digital-landscape-paperback","provider":"BBB","version":"1.0","type":"link"}