{"product_id":"content-strategy-for-the-web-paperback","title":"Content Strategy for the Web - Paperback","description":"\u003cp\u003eby \u003cb\u003eKristina Halvorson\u003c\/b\u003e (Author), \u003cb\u003eMelissa Rach\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eFROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? \u003cp\u003e\u003c\/p\u003e For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: \u003cbr\u003e  \u003cul\u003e \u003cli\u003eUnderstand content strategy and its business value \u003c\/li\u003e \u003cli\u003eDiscover the processes and people behind a successful content strategy \u003c\/li\u003e \u003cli\u003eMake smarter, achievable decisions about what content to create and how \u003c\/li\u003e \u003cli\u003eFind out how to build a business case for content strategy\u003cbr\u003e \u003c\/li\u003e \u003c\/ul\u003eWith all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.48 x 9 x 6.95 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 10, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42685288218687,"sku":"9780321808301","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/7e62c4fc4f14866a5832a2a53d9bfb3f.webp?v=1764970501","url":"https:\/\/dhlswag.com\/products\/content-strategy-for-the-web-paperback","provider":"BBB","version":"1.0","type":"link"}