{"product_id":"corporate-brand-design-developing-and-managing-brand-identity-paperback","title":"Corporate Brand Design: Developing and Managing Brand Identity - Paperback","description":"\u003cp\u003eby \u003cb\u003eMohammad Mahdi Foroudi\u003c\/b\u003e (Author), \u003cb\u003ePantea Foroudi\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCorporate Brand Design\u003c\/em\u003e offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.\u003c\/p\u003e\u003cp\u003eThe book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs.\u003c\/p\u003e\u003cp\u003eBy combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMohammad Mahdi Foroudi\u003c\/strong\u003e is Founder and Managing Director of Foroudi Consultancy. He is also Visiting Lecturer at Middlesex University, UK; Tehran University, Iran; and Azad University, Iran.\u003c\/p\u003e\u003cp\u003ePantea Foroudi is Senior Lecturer in Marketing and Branding at Middlesex University London, UK, and Business Manager and Solution Architect at Foroudi Consultancy.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 270\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.69 x 6.85 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42744132763711,"sku":"9780367515027","price":124.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/c8ac9bbc674e9c2c18304a1a2b5460bb.webp?v=1765167156","url":"https:\/\/dhlswag.com\/products\/corporate-brand-design-developing-and-managing-brand-identity-paperback","provider":"BBB","version":"1.0","type":"link"}