{"product_id":"creating-the-customer-driven-paperback","title":"Creating the Customer Driven - Paperback","description":"\u003cp\u003eby \u003cb\u003eJeannette Woodward\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eHow can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to Become better than a bookstore, even without a hefty budget.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 9.28 x 6.11 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 08, 2004\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42737634869311,"sku":"9780838908884","price":97.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/369f2a51376ef65394ee5b9e44416acb.webp?v=1765150572","url":"https:\/\/dhlswag.com\/products\/creating-the-customer-driven-paperback","provider":"BBB","version":"1.0","type":"link"}