by Jim Desler (Author), David Pultorak (Author)
Critical situations such as cyberattacks and PR nightmares may not only damage your stock price, brand and reputation, they may even threaten your survival if not appropriately handled. They are happening more frequently for a growing number of organizations. In our digital enterprise age, the business is IT and IT is the business. Organizations can no longer handle major IT incidents in isolated business and IT silos. Everyone needs to be on the same page, with a shared understanding of the situation. And that's where the Critical Communication Capability (CCC(R)) Framework comes into play. The CCC Framework is a comprehensive body of practical knowledge that is designed to provide you with a shared frame of reference for handling crises more efficiently and effectively. You can also use this publication to help you prepare for the CCC Framework exam, as a reference for applying what you have learned, and to build the skill necessary to help you and your organization successfully manage a critical situation.
Author Biography
Jim Desler is a Communications specialist with years of corporate and government experience in managing technology and public policy issues. David Pultorak is a Seattle-based service experience management consultant and author with expertise in what teams need to do to succeed in today's digital organizations.