{"product_id":"crm-for-dummies-paperback","title":"Crm for Dummies - Paperback","description":"\u003cp\u003eby \u003cb\u003eLars Helgeson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSave time, save money, and grow your business with more effective CRM\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCRM For Dummies\u003c\/i\u003e is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business--but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales. \u003c\/p\u003e\u003cp\u003eBuilding relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDefine your market segments, buyer personas, and voice\u003c\/li\u003e \u003cli\u003eBuild an effective internal structure, and choose the right CRM solution\u003c\/li\u003e \u003cli\u003eOptimize leads and conduct effective email marketing\u003c\/li\u003e \u003cli\u003eStreamline processes, automate where possible, and employ analytics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYour customers are the lifeblood of your company; you need to reach them, engage them, and retain them--without wasting precious time or money. \u003ci\u003eCRM For Dummies\u003c\/i\u003e gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eGain a complete picture of who your customers are\u003c\/li\u003e \u003cli\u003eConnect all aspects of your business with a CRM solution\u003c\/li\u003e \u003cli\u003eAutomate workflows and processes through CRM\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eCreate a holistic mindset with CRM\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCustomer Relationship Management (CRM) is intimidating for new and experienced business owners alike. CRM reaches across every department in your organization, including sales, marketing, HR, and customer service. You need a solution that gives you the ability to look at your business as a whole, rather than as separate departments. With this book as a guide, you can successfully incorporate every aspect of your business into one CRM solution. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside...\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eConnect marketing and sales into a single, connected platform\u003c\/li\u003e \u003cli\u003eChoose the right CRM vendor\u003c\/li\u003e \u003cli\u003eTrack customers from first contact\u003c\/li\u003e \u003cli\u003eEstablish company culture through Complete CRM\u003c\/li\u003e \u003cli\u003eLog conversations with customers\u003c\/li\u003e \u003cli\u003eDefine and measure goals\u003c\/li\u003e \u003cli\u003eIncorporate events into CRM\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLars Helgeson\u003c\/b\u003e is a pioneer in sales and marketing technology. His CRM platform for small to mid-size businesses, GreenRope, was built from scratch and has grown to include over 3,000 clients in more than 40 countries since its inception in 2011. He is a frequent speaker for small membership organizations and conferences.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.2 x 7.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 05, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42691814162495,"sku":"9781119368977","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/15a073f82ce937ed623c8f496410d1aa.webp?v=1764993319","url":"https:\/\/dhlswag.com\/products\/crm-for-dummies-paperback","provider":"BBB","version":"1.0","type":"link"}