{"product_id":"crowdstorm-hardcover","title":"Crowdstorm - Hardcover","description":"\u003cp\u003eby \u003cb\u003eShaun Abrahamson\u003c\/b\u003e (Author), \u003cb\u003ePeter Ryder\u003c\/b\u003e (Author), \u003cb\u003eBastian Unterberg\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA practical guide to tapping into the abundant ideas and talent outside your organization\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003e \u003c\/p\u003e \u003cp\u003eSuccessful organizations are constantly searching for new ideas. Historically, organizations have looked to their employees and select partners. They have used techniques like brainstorming to gather and evaluate ideas. However, in today's market, talent and new ideas can be found everywhere. \u003c\/p\u003e \u003cp\u003eThe Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortunate 500 firms can work with thousands or tens of thousands to discover and assess many, many more ideas (as well as prototypes, partners and people). We call this Crowdstorming. \u003c\/p\u003e \u003cp\u003eBut how do you organize so many people and ideas to get the best results? \u003c\/p\u003e \u003cp\u003eOur goal is to help our readers make Crowdstorming work; to help more organizations engage with people far beyond their organizational borders, to find better ideas, solutions, talent and partners so we can address some of our most challenging problems -- not just for the sake of business, but for our society, too. \u003c\/p\u003e \u003cul\u003e \u003cli\u003eShaun Abrahamson has spent more than a decade as an early stage investor and advisor partnering with leading startups and global organizations to identify, create and launch new businesses enabled by newly possible relationships with customers and experts.\u003c\/li\u003e \u003cli\u003ePeter Ryder is the former President of jovoto and has broad experience as a consultant helping organizations improve their business through the use of new technologies.\u003c\/li\u003e \u003cli\u003eBastian Unterberg is the founder and CEO of jovoto, a Berlin and NYC based firms that organizes a 40,000 person strong creative community to work with global brands on problems ranging from new product design to sustainable architecture.\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMost of the best people do not work for you. But this does not have to mean that you cannot work with them. Crowdstorming shows how leading organizations are tapping into outside talent for everything from strategy and business development to design and marketing.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortune 500 firms can work with thousands or tens of thousands to discover and assess many more ideas (as well as prototypes, partners, and people). We call this crowdstorming.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCrowdstorm\u003c\/i\u003e will teach you how to effectively work with external networks to solicit, refine, and select ideas. By learning the patterns and gathering the right tools, organizations will discover the best approaches to planning, organizing, and executing crowdstorming projects. This practical guide shows you: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cb\u003eHow to address internal concerns about working with external talent\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eHow to pose the right questions to large groups of participants\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eHow to build fair incentives that compel that community to participate\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eHow to effectively manage online crowdstorming processes\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eThe technology alternatives to enable crowdstorming\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eHow to evaluate results and select the best ideas\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBased on the experience and research from many hundreds of projects with leading Fortune 500 organizations as well as startups, \u003ci\u003eCrowdstorm\u003c\/i\u003e will help you harness the power of the crowd to capture your business's next big idea.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMost of the best people do not work for you. But this does not have to mean that you cannot work with them. Crowdstorming shows how leading organizations are tapping into outside talent for everything from strategy and business development to design and marketing.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortune 500 firms can work with thousands or tens of thousands to discover and assess many more ideas (as well as prototypes, partners, and people). We call this crowdstorming. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCrowdstorm\u003c\/i\u003e will teach you how to effectively work with external networks to solicit, refine, and select ideas. By learning the patterns and gathering the right tools, organizations will discover the best approaches to planning, organizing, and executing crowdstorming projects. This practical guide shows you: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\u003cb\u003eHow to address internal concerns about working with external talent\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eHow to pose the right questions to large groups of participants\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eHow to build fair incentives that compel that community to participate\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eHow to effectively manage online crowdstorming processes\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eThe technology alternatives to enable crowdstorming\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eHow to evaluate results and select the best ideas\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBased on the experience and research from many hundreds of projects with leading Fortune 500 organizations as well as startups, \u003ci\u003eCrowdstorm\u003c\/i\u003e will help you harness the power of the crowd to capture your business's next big idea.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eShaun Abrahamson\u003c\/b\u003e is an early stage investor and advisor. For the last decade, he has worked with some of today's leading startups. At Mutopo, he advises global firms on how to benefit from online connections with customers and experts. He built computer-aided design tools at MIT, studied at the Berlin School of Creative Leadership, lectured at the Wharton School and New York University, and contributed to the Economist Intelligence Unit. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePeter Ryder\u003c\/b\u003e is the former president of jovoto, Inc., a startup whose platform and community help companies innovate and solve challenges facing their business. After a successful career in consulting at Deloitte, CSC, and Accenture helping organizations use technology to transform their operations, he now invests in new ventures and advises organizations on how to take advantage of new technologies in today's digital economy. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBastian Unterberg\u003c\/b\u003e is the founder and CEO of jovoto, a Berlin- and NYC-based firm that organizes a 40,000-person strong creative community to work with global brands on problems ranging from new product design to sustainable architecture. His work has been featured in various media such as \u003ci\u003ePage\u003c\/i\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eFocus\u003c\/i\u003e, and \u003ci\u003eFast Company\u003c\/i\u003e. An active speaker, Bastian presents at various national and international conferences.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.86 x 9.3 x 6.28 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 04, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42693817106495,"sku":"9781118433201","price":33.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/a14128313afaaf12794aecf71cd800e2.webp?v=1765000071","url":"https:\/\/dhlswag.com\/products\/crowdstorm-hardcover","provider":"BBB","version":"1.0","type":"link"}