{"product_id":"crystallizing-public-opinion-paperback-1","title":"Crystallizing Public Opinion - Paperback","description":"\u003cp\u003eby \u003cb\u003eEdward Bernays\u003c\/b\u003e (Author), \u003cb\u003eStuart Ewen\u003c\/b\u003e (Introduction by)\u003c\/p\u003e\u003cp\u003eA seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic \u003ci\u003eCrystallizing Public Opinion\u003c\/i\u003e set down the principles that corporations and government have used to influence public attitudes over the past century. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eA primer on the then new profession of public relations counsel, \u003ci\u003eCrystallizing\u003c\/i\u003e elucidates the instruments and techniques that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to regiment the mind like the military regiments the body. \u003cp\u003e\u003c\/p\u003eThe first ever book ever written about the public relations industry, this all-new edition of \u003ci\u003eCrystallizing Public Opinion\u003c\/i\u003e features an introduction by Stuart Ewen, author of \u003ci\u003ePR  A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture\u003c\/i\u003e, and \u003ci\u003eCaptains of Consciousness: Advertising and the Social Roots of the Consumer Culture.\u003cbr\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 7.6 x 4.9 IN\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 16, 2011\u003c\/div\u003e\u003c\/i\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42700505219135,"sku":"9781935439264","price":19.14,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/81dde4b2d8d9c9fa5e10414d191233e2.webp?v=1765017002","url":"https:\/\/dhlswag.com\/products\/crystallizing-public-opinion-paperback-1","provider":"BBB","version":"1.0","type":"link"}