{"product_id":"customer-analytics-for-dummies-paperback","title":"Customer Analytics for Dummies - Paperback","description":"\u003cp\u003eby \u003cb\u003eJeff Sauro\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe easy way to grasp customer analytics\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eEnsuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. \u003ci\u003eCustomer Analytics For Dummies\u003c\/i\u003e shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCustomer Analytics For Dummies\u003c\/i\u003e gets you up to speed on what you should be testing. You'll also find current information on how to leverage A\/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows you what to measure, how to measure, and ways to interpret the data\u003c\/li\u003e \u003cli\u003eProvides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart\u003c\/li\u003e \u003cli\u003eExplains how to use customer analytics to make smarter business decisions that generate more loyal customers\u003c\/li\u003e \u003cli\u003eOffers easy-to-digest information on understanding each stage of the customer journey\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, \u003ci\u003eCustomer Analytics For Dummies\u003c\/i\u003e has you covered.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to: \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eManage the total customer experience\u003c\/li\u003e \u003cli\u003eCollect, measure, and interpret customer data\u003c\/li\u003e \u003cli\u003eUse data to build strong customer relationships\u003c\/li\u003e \u003cli\u003eTransition to a data-driven customer experience\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eUnderstand customers, enhance branding, and drive sales with customer analytics\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding customer behavior and ensuring a positive experience are crucial to business success. This easy-to-read guide provides everything you need to know to stay on track, from interpreting customer data and testing to understanding usability metrics and enhancing brand awareness. Dive in, and connect with your customers like never before!\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSegmenting customers -- apply segmenting to your customer base with a complete breakdown of the process and the advantages you'll gain through segmenting\u003c\/li\u003e \u003cli\u003eThe customer journey -- explore the entire customer journey by applying usability metrics, customer satisfaction and benchmarking studies, customer awareness measures, post-purchase analytics, and more\u003c\/li\u003e \u003cli\u003eTesting, testing, testing -- find out what to measure, how to measure, ways to interpret data, and how to use A\/B testing and purchasing testing to gain valuable insight\u003c\/li\u003e \u003cli\u003eLet's get real -- apply real-world customer analytics examples from top companies to your own endeavors\u003c\/li\u003e \u003cli\u003eWhat's in an attitude? -- understand how customer attitudes influence behavior and the effectiveness of your brand\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA complete overview of measuring branding and customer awareness\u003c\/li\u003e \u003cli\u003eHow to measure and track customer loyalty\u003c\/li\u003e \u003cli\u003eThe skinny on product requirements and development\u003c\/li\u003e \u003cli\u003eTips on understanding and acting on usability metrics\u003c\/li\u003e \u003cli\u003eThe lowdown on prediction and statistics in understanding customers\u003c\/li\u003e \u003cli\u003eTen customer metrics you should collect\u003c\/li\u003e \u003cli\u003eTen methods to improve the customer experience\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJeff Sauro\u003c\/b\u003e is a Six-Sigma trained statistical analyst and pioneer in quantifying the customer experience. He writes a weekly column at measuringu.com and has been an invited speaker at Fortune 500 companies, industry conferences, and as an expert witness.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 9.3 x 7.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 02, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42702031421503,"sku":"9781118937594","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/8000b8e7d33cbdb59d15972758c6123c.webp?v=1765022887","url":"https:\/\/dhlswag.com\/products\/customer-analytics-for-dummies-paperback","provider":"BBB","version":"1.0","type":"link"}