Customer Experience Management: How to Design, Integrate, Measure and Lead - Paperback

by Nihat Tavsan (Author), Can Erdem (Author)

We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. Today being brand is not a privilege any more, there are dozens of reliable brands almost in every industry. But still businesses need to differentiate and outperform the competition but how?