{"product_id":"data-is-everybodys-business-the-fundamentals-of-data-monetization-paperback","title":"Data Is Everybody's Business: The Fundamentals of Data Monetization - Paperback","description":"\u003cp\u003eby \u003cb\u003eBarbara H. Wixom\u003c\/b\u003e (Author), \u003cb\u003eCynthia M. Beath\u003c\/b\u003e (Author), \u003cb\u003eLeslie Owens\u003c\/b\u003e (Author)\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eCynthia M. Beath is Professor Emerita at the McCombs School of Business, University of Texas at Austin. Before embarking on her academic career, she worked in private industry in several information systems development and consulting positions.\u003cbr\u003eBarbara H. Wixom is Principal Research Scientist at the MIT Sloan Center for Information Systems Research (MIT CISR), founder of the MIT CISR Data Research Advisory Board, and faculty director for the MIT Sloan online short course Data Monetization Strategy.\u003cbr\u003eLeslie Owens is the former Executive Director of MIT CISR and Senior Lecturer at the MIT Sloan School of Management. Previously she was Vice President and Research Director at Forrester Research, and a manager at Abbott.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 04, 2025\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42733865566271,"sku":"9780262552981","price":29.94,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/4c48bae56c012de2abbdd3cbb025c2a4_4b378159-5e9a-49e0-a904-c39bddab7564.webp?v=1765137738","url":"https:\/\/dhlswag.com\/products\/data-is-everybodys-business-the-fundamentals-of-data-monetization-paperback","provider":"BBB","version":"1.0","type":"link"}