by Somdutta Singh (Author), Dr Philip Kotler (Foreword by)
This book entails a detailed analysis of digital sciences, it's impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. With a complete chapter on digital marketing tools and technology, the book helps you learn about leveraging Google(R)and Facebook(R)to grow your brand.
The book comprises 15 chapters, some are as follows:
- Introduction to digital signs and marketing
- Solving the search barriers through SEO
- Google analytics and Adwords
- Simplifying social media
- Defining email marketing
- Curating content marketing
- Master Google Webmaster
- PR and communication tools
- Lead generation campaigns
- Legal compliance and Accounting and taxation
The book presents a knowledge-drives-strategy-drives-results approach. Blending analytical skills with strategic approach, Decoding Digital is comprehensive and intricate. It is an effort to understand the correlation between the macro and micro of digital marketing. For example, if you are looking at the first step of the marketing strategy for a product, you can make an informed decision with comparative studies backed by citations of detailed case studies. Further, the reader can gain insights into how an integrated, comprehensive approach helps drive growth and success.