{"product_id":"deploy-empathy-a-practical-guide-to-interviewing-customers-updated-and-expanded-edition-paperback","title":"Deploy Empathy: A practical guide to interviewing customers (Updated and Expanded Edition) - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMichele Hansen\u003c\/b\u003e (Author), \u003cb\u003eJim Kalbach\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith over 5,000 copies sold worldwide, Deploy Empathy has become a go-to guide for anyone interested in learning how to interview customers. This updated and expanded edition includes guidance on using AI in customer research, a customer interview workshop guide, additional analysis methods with worked examples, and more.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Deploy Empathy is a playbook for making empathy part of your daily work, and in turn, building a business that customers love.\" - \u003cstrong\u003eJim Kalbach\u003c\/strong\u003e, author of The Jobs to Be Done Playbook\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMaster customer interviewing (no people skills required!)\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eReaders call this \"the most practical overview of customer research\" they've ever read because it gives you everything you need to start today: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReady-to-use interview scripts for discovery, retention, and cancellation conversations\u003c\/li\u003e\n\u003cli\u003eThe beloved \"How to Talk So People Will Talk\" section with specific phrases that help people open up (and shows you how to practice these skills safely with friends and family first)\u003c\/li\u003e\n\u003cli\u003eClear frameworks for making sense of what you learn\u003c\/li\u003e\n\u003cli\u003eA real interview so you know what success looks like\u003c\/li\u003e\n\u003c\/ul\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 398\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.82 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 18, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43158264021055,"sku":"9781737446668","price":24.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/ZdJkkyJQ1p9781737446668.webp?v=1776988310","url":"https:\/\/dhlswag.com\/products\/deploy-empathy-a-practical-guide-to-interviewing-customers-updated-and-expanded-edition-paperback","provider":"BBB","version":"1.0","type":"link"}