{"product_id":"developer-relations-how-to-build-and-grow-a-successful-developer-program-paperback","title":"Developer Relations: How to Build and Grow a Successful Developer Program - Paperback","description":"\u003cp\u003eby \u003cb\u003eCaroline Lewko\u003c\/b\u003e (Author), \u003cb\u003eJames Parton\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIncreasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders.\u003c\/p\u003e It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. \u003cp\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eDeveloper Relations, \u003c\/i\u003e you'll find the answers to the following questions: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow do we convince stakeholders to support a program?\u003c\/li\u003e\n\u003cli\u003eHow do we go about creating a program?\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow do we make developers aware of our offer?\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow do we stand out from the crowd?\u003c\/li\u003e\n\u003cli\u003eHow do we get developers to use our products?\u003c\/li\u003e\n\u003cli\u003eHow do we ensure developers are successful using our products?\u003c\/li\u003e\n\u003cli\u003eHow do we measure success?\u003c\/li\u003e\n\u003cli\u003eHow do we maintain the support of our stakeholders?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003eAfter reading this book you'll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eWhat You Will Learn\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eDiscover what developer relations is and how it contributes to a company's success\u003c\/li\u003e\n\u003cli\u003eLaunch a DevRel program \u003c\/li\u003e\n\u003cli\u003eOperate a successful program \u003c\/li\u003e\n\u003cli\u003eMeasure the success of your program\u003c\/li\u003e\n\u003cli\u003eManage stakeholders \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThose interested in starting a new developer program or looking to increase the impact of their existing one. From executives to investors, from marketing professionals to engineers, all will find this book useful to realize the impact of developer relations.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eIncreasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders.\u003c\/p\u003e\u003cp\u003eIt is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eDeveloper Relations, \u003c\/i\u003e you'll find the answers to the following questions: \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow do we convince stakeholders to support a program?\u003c\/li\u003e\n\u003cli\u003eHow do we go about creating a program?\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow do we make developers aware of our offer?\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow do we stand out from the crowd?\u003c\/li\u003e\n\u003cli\u003eHow do we get developers to use our products?\u003c\/li\u003e\n\u003cli\u003eHow do we ensure developers are successful using our products?\u003c\/li\u003e\n\u003cli\u003eHow do we measure success?\u003c\/li\u003e\n\u003cli\u003eHow do we maintain the support of our stakeholders?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAfter reading this book you'll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eJames Parton created and ran developer programs for O2 and Telefonica, before joining Twilio as their first hire outside of the US to launch and run their EMEA business until IPO. James has also completed successful two-year board positions with the Application Developer Alliance and the Mobile Ecosystem Forum.\u003cbr\u003eCaroline Lewko has been in the mobile and tech sector since 1995, helping develop ground-breaking tech and nurturing community connections and innovation. She started WIP, the first boutique developer relations agency in 2006, and has worked for companies ranging from the top ranks of the Fortune 500 to start-ups with an array of technologies from mobile to machine learning. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBoth authors have operated at leadership level in both startup and corporate DevRel organisations, and run their own consulting businesses. They are passionate about the subject, want to actively improve the understanding of DevRel, and assist with its professionalization.\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\u003ci\u003e\u003c\/i\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 306\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.68 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 16, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42744315347007,"sku":"9781484271636","price":64.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/9ea33392a11ed40bc8bd69b8979c65eb.webp?v=1765167781","url":"https:\/\/dhlswag.com\/products\/developer-relations-how-to-build-and-grow-a-successful-developer-program-paperback","provider":"BBB","version":"1.0","type":"link"}