by Timothy L. Seiler (Author)
Learn step by step how to craft a winning case statement
This tool in the Excellence in Fund Raising WorkbookSeries offers you a practical, hands-on guide to creating thecornerstone of any successful fund raising program--an effectivecase for support. Written by Tim Seiler--a leader in the field offund raising and a disciple of master fund raiser HankRosso--Developing Your Case for Support provides you with acomplete framework for bringing together all the reasons nonprofitsknow they are worthy of support, and shows you how to develop acase that makes those reasons concrete and real for donors. Filledwith helpful worksheets and examples, the workbook features astep-by-step methodology for gathering, organizing, and using theinformation essential for developing a compelling casestatement.Front Jacket
The cornerstone of any successful fund raising program is an effective case for support. Written by Tim Seiler--a leader in the field of fund raising and a disciple of master fund raiser Hank Rosso--Developing Your Case for Support is a practical, hands-on workbook that shows nonprofit professionals, volunteers, and consultants how to take the first critical step in the complex process of soliciting charitable gifts.
Developing Your Case for Support provides a framework for identifying and synthesizing all the reasons your nonprofit is worthy of support. Step by step, the author clearly shows how you can develop a persuasive case that will include the most compelling reasons for your supporters to give your organization money. The workbook shows how to
- Work with staff, boards, and volunteers to develop your case for support
- Form a database of information essential for creating a strong case
- Test your case among your donor constituency
- Write a winning case statement that gets results
- Regularly test the effectiveness of your case for support
Author Biography
Timothy L. Seiler is director of Public Service and The Fund Raising School and assistant professor of philanthropic studies at the Center on Philanthropy at Indiana University. Formerly, he was vice president of Indiana University Foundation. He is the editor-in-chief of the Excellence in Fund Raising Workbook Series from Jossey-Bass and coeditor of New Directions for Philanthropic Fundraising.