{"product_id":"differentiate-or-die-hardcover","title":"Differentiate or Die - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJack Trout\u003c\/b\u003e (Author), \u003cb\u003eSteve Rivkin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eA newly revised and expanded edition of the revolutionary business classic, \u003ci\u003eDifferentiate or Die, Second Edition\u003c\/i\u003e shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eConsumers today have an endless number of choices among products that are virtually identical. Short of slashing your prices and wrecking your margins, differentiating is the only way to gain market share and win.\u003c\/p\u003e \u003cp\u003eSince its original publication, \u003ci\u003eDifferentiate or Die\u003c\/i\u003e has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified making differentiation even more important. \u003c\/p\u003e\u003cp\u003eIn this fully updated edition of \u003ci\u003eDifferentiate or Die\u003c\/i\u003e, Jack Trout and Steve Rivkin bring the book in line with all the newest ideas and recent changes in marketing. Trout doesn t pull any punches, taking marketers to task for going the easy route too often using high-tech razzle-dazzle or advertising sleight of hand to woo customers. The only way to truly differentiate yourself is by marketing the product s uniquely valuable qualities. \u003c\/p\u003e\u003cp\u003eFull of practical case studies that show great differentiation in action, including new case studies from Russia and China, \u003ci\u003eDifferentiate or Die, Second Edition\u003c\/i\u003e, shows you how to tap into core differentiating ideas like heritage, market leadership, and being first to emotionally connect customers to your products. In addition, this revision includes new research on brand commoditization, new insight on using buzz to your advantage, a new chapter on differentiating absolutely anything, and a detailed look at the perils of line extension in today s marketplace. These are only a few of the valuable, proven differentiation strategies included in the book, giving you unparalleled insight into one of marketing s most intractable problems. \u003c\/p\u003e\u003cp\u003eFrom the classic unique selling proposition approach to the ins and outs of product positioning, this book contains all the best, most effective strategies for differentiating your product from the competition in tight quarters.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eConsumers today have an endless number of choices among products that are virtually identical. Short of slashing your prices and wrecking your margins, differentiating is the only way to gain market share and win.\u003c\/p\u003e \u003cp\u003eSince its original publication, \u003ci\u003eDifferentiate or Die\u003c\/i\u003e has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified--making differentiation even more important. \u003c\/p\u003e\u003cp\u003eIn this fully updated edition of \u003ci\u003eDifferentiate or Die\u003c\/i\u003e, Jack Trout and Steve Rivkin bring the book in line with all the newest ideas and recent changes in marketing. Trout doesn't pull any punches, taking marketers to task for going the easy route too often--using high-tech razzle-dazzle or advertising sleight of hand to woo customers. The only way to truly differentiate yourself is by marketing the product's uniquely valuable qualities. \u003c\/p\u003e\u003cp\u003eFull of practical case studies that show great differentiation in action, including new case studies from Russia and China, \u003ci\u003eDifferentiate or Die, Second Edition\u003c\/i\u003e, shows you how to tap into core differentiating ideas like heritage, market leadership, and being first to emotionally connect customers to your products. In addition, this revision includes new research on brand commoditization, new insight on using buzz to your advantage, a new chapter on differentiating absolutely anything, and a detailed look at the perils of line extension in today's marketplace. These are only a few of the valuable, proven differentiation strategies included in the book, giving you unparalleled insight into one of marketing's most intractable problems. \u003c\/p\u003e\u003cp\u003eFrom the classic \"unique selling proposition\" approach to the ins and outs of product positioning, this book contains all the best, most effective strategies for differentiating your product from the competition in tight quarters.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJACK TROUT\u003c\/b\u003e is President of Trout \u0026amp; Partners Ltd. (www.troutandpartners.com), one of the nation's most prestigious marketing firms with offices in twenty-two countries. He is recognized as a top marketing guru and is the creator of the revolutionary concept of positioning. He is also the coauthor of the bestselling classic \u003ci\u003ePositioning\u003c\/i\u003e, among many other titles.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSTEVE RIVKIN\u003c\/b\u003e is founder of Rivkin \u0026amp; Associates LLC (www.rivkin.net), a marketing and communication consultancy. He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.95 x 9.15 x 6.38 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 01, 2008\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42724004593727,"sku":"9780470223390","price":34.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/ce25f33888afabfb0465c335455ae1fc.webp?v=1765101129","url":"https:\/\/dhlswag.com\/products\/differentiate-or-die-hardcover","provider":"BBB","version":"1.0","type":"link"}