{"product_id":"digital-and-social-media-marketing-a-results-driven-approach-paperback","title":"Digital and Social Media Marketing: A Results-Driven Approach - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAleksej Heinze\u003c\/b\u003e (Editor), \u003cb\u003eGordon Fletcher\u003c\/b\u003e (Editor), \u003cb\u003eAna Cruz\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNow in its third edition, \u003ci\u003eDigital and Social Media Marketing\u003c\/i\u003e provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book's customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.\u003c\/p\u003e\u003cp\u003eThis rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003econsider the concept of GDPR as a sound framework for responsible marketing\u003c\/li\u003e \u003cli\u003eoffer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals\u003c\/li\u003e \u003cli\u003eplace emphasis on the importance of crisis and reputation management\u003c\/li\u003e \u003cli\u003eexplore the latest material in big data, data management and data privacy\u003c\/li\u003e \u003cli\u003ecover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence\u003c\/li\u003e \u003cli\u003eprovide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAleksej Heinze\u003c\/b\u003e is an associate professor at KEDGE Business School, France.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGordon Fletcher\u003c\/b\u003e is associate dean for Research and Innovation at Salford Business School, University of Salford, UK.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAna Cruz\u003c\/b\u003e is associate professor in marketing at the University of York Europe campus.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAlex Fenton\u003c\/b\u003e is associate dean for international and associate professor at the University of Chester, UK.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 362\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 13, 2024\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43153075273791,"sku":"9781032437590","price":112.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/aNs_cXl0V69781032437590.webp?v=1776943781","url":"https:\/\/dhlswag.com\/products\/digital-and-social-media-marketing-a-results-driven-approach-paperback","provider":"BBB","version":"1.0","type":"link"}