{"product_id":"digital-marketing-hardcover","title":"Digital Marketing - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJeremy Kagan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is designed to bring the educated layperson -- the typical marketer or business\u003cbr\u003e professional familiar with the topic -- to a point where digital methods become an essential\u003cbr\u003e element of their integrated marketing strategy from the onset. We will approach the topic strategically, \u003cbr\u003e but also dive into elements of tactical execution across all the major digital channels: \u003cbr\u003e search, display, email, social, and mobile. Our approach will focus on the ultimate business goals and results of a marketing strategy -- and how to frame these objectives and measure them for success -- rather than just showcase every \"shiny new object,\" app, or social network. Given the rapidly changing subject matter in\u003cbr\u003e the book, we'll provide extensive examples, tools and resources for use outside the confines of\u003cbr\u003e the text, and in a special section at the end of each chapter.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 10 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 07, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42738075467839,"sku":"9780999486184","price":203.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/bee765970c90a5044bd51c499dadf9ae.webp?v=1765152048","url":"https:\/\/dhlswag.com\/products\/digital-marketing-hardcover","provider":"BBB","version":"1.0","type":"link"}