{"product_id":"direct-mail-in-a-digital-world-paperback","title":"Direct Mail in a Digital World - Paperback","description":"\u003cp\u003eby \u003cb\u003ePatrick F. Pendergast\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWho says that Direct Mail is dead  In the digital age, everyone thinks email is the best marketing tool. Pat Pendergast details for you specific methods and processes he is using for Direct Mail success. Don't waste your hard earned money on a poorly conceived Direct Mail campaign. ROI (return on investment) is how you need to think and plan for a successful Direct Mail campaign. A 2% response rate is old news. You want to think lifetime value of a customer. Testing will also help you find the best mailing list and demographic for your product. Testing different prices will determine your price point. A Direct Mail campaign, when executed correctly, will continue to bring you sales and profits over and over again.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003ePatrick Pendergast, started is entrepreneurial career at the age of 13, operating a newspaper route on his bike. He realized his love for printing with his first printing class in 8th grade. After receiving his degree in printing and working in the printing field for 6 years, he purchasing a printing and mailing franchise in 1988. Over the next 26 years, Mr. Pendergast continued to grow his printing and mailing companies with Direct Mail Marketing. Sharing his Direct Mail secrets is part of his plan to help every entrepreneur he meets.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 68\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.14 x 8.5 x 5.51 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 18, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42688612073535,"sku":"9780615993812","price":40.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/1ac163854b3f1f4de86aa0936d6d6e79.webp?v=1764982543","url":"https:\/\/dhlswag.com\/products\/direct-mail-in-a-digital-world-paperback","provider":"BBB","version":"1.0","type":"link"}