{"product_id":"do-you-want-to-keep-your-customers-forever-paperback","title":"Do You Want to Keep Your Customers Forever? - Paperback","description":"\u003cp\u003eby \u003cb\u003eJoseph B. Pine\u003c\/b\u003e (Author), \u003cb\u003eDon Peppers\u003c\/b\u003e (Author), \u003cb\u003eMartha Rogers\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a learning relationship. Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eB. Joseph Pine\u003c\/b\u003e is president of Strategic Horizons, a consulting firm based in Ridgefield, Connecticut; he is also author of \u003ci\u003eMass Customization: The New Frontier in Business Competition\u003c\/i\u003e (HBS Press, 1993) among other books. \u003cb\u003eDon Peppers\u003c\/b\u003e is president and \u003cb\u003eMartha Rogers\u003c\/b\u003e executive vice president of Marketing 1:1, a consulting firm in Stamford, Connecticut. Rogers is also a professor of telecommunications at Bowling Green State University in Bowling Green, Ohio. Peppers and Rogers are coauthors of \u003ci\u003eThe One to One Future: Building Relationships One Customer at a Time\u003c\/i\u003e (Currency\/Doubleday, 1993).\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 96\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.28 x 6.6 x 6.06 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 02, 2010\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42731577540671,"sku":"9781422140277","price":11.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/380beb39daaa8d12c581d11103cabe11.webp?v=1765129348","url":"https:\/\/dhlswag.com\/products\/do-you-want-to-keep-your-customers-forever-paperback","provider":"BBB","version":"1.0","type":"link"}