{"product_id":"enterprise-content-strategy-a-project-guide-paperback","title":"Enterprise Content Strategy: A Project Guide - Paperback","description":"\u003cp\u003eby \u003cb\u003eKevin Nichols\u003c\/b\u003e (Author), \u003cb\u003eAnn Rockley\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKevin P. Nichols' \u003ci\u003eEnterprise Content Strategy: A Project Guide\u003c\/i\u003e outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEnterprise Content Strategy\u003c\/i\u003e draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy.\u003c\/p\u003e \u003cp\u003eFull of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 19 years of professional experience. As leader of one of the oldest global content strategy teams, Kevin has grown that team to become one of the largest and most successful in the world. Kevin has been a forerunner and major contributor to user experience and content strategy. He has authored numerous articles on content strategy, user experience, and digital strategy. You can learn more about him at kevinpnichols.com.\u003c\/p\u003e \u003cp\u003eIn 2014, he coauthored (with Donald Chesnut) UX For Dummies.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 160\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.34 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 02, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42712456265791,"sku":"9781937434441","price":40.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/8869c522981722f3514f82480dd7af11.webp?v=1765061806","url":"https:\/\/dhlswag.com\/products\/enterprise-content-strategy-a-project-guide-paperback","provider":"BBB","version":"1.0","type":"link"}