{"product_id":"entrepreneurship-for-the-creative-and-cultural-industries-paperback","title":"Entrepreneurship for the Creative and Cultural Industries - Paperback","description":"\u003cp\u003eby \u003cb\u003eBonita M. Kolb\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eArtists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. \u003ci\u003eEntrepreneurship for the Creative and Cultural Industries\u003c\/i\u003e will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product.\u003c\/p\u003e\u003cp\u003eWhether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy.\u003c\/p\u003e\u003cp\u003eThis textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBonita M. Kolb is Professor Emeritus of Business Administration at Lycoming\u003c\/p\u003e\u003cp\u003eCollege, USA.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 258\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 09, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42729750331455,"sku":"9780367419738","price":120.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/0579e308464d41f440edde6d0233e36c.webp?v=1765123459","url":"https:\/\/dhlswag.com\/products\/entrepreneurship-for-the-creative-and-cultural-industries-paperback","provider":"BBB","version":"1.0","type":"link"}