by Judy L. Anderson (Author)
Creating special events may look easy to those who attend, but to do it well requires a great deal of knowledge, creativity and organizational skill. Event Management Simplified contains a wealth of information and how-to knowledge that can be used by both seasoned event planners and those just learning the ropes. Contained within these pages is information about: - Skills needed to be an event professional and where to find jobs - Insider tips and strategies for "thinking outside of the box" - Identifying event demographics and laying a strong foundation - Examples, systems, timelines and worksheets for all event elements - Determining if committees are needed and how to keep them on track - Ideas for recruiting sponsors, donors, exhibitors and attendees - Risk management, obtaining permits, and working with jurisdictions - Elements of negotiating contracts with venues, vendors and others - Food and beverage tactics for menu planning, service and contracting - Ways to market and promote your event - Creating site plans and logistics schedules - Contracting for stage, sound, lighting, electronic media, entertainment - Using volunteers for maximum effect - Pre- and post-event activities The easy-to-read format and systems in Event Management Simplified have been successfully used by event planners of all skill levels and by academic institutions as a teaching tool. We guarantee this book will pay for itself many times over in time and financial gain.