{"product_id":"experience-the-message-how-experiential-marketing-is-changing-the-brand-world-paperback","title":"Experience the Message: How Experiential Marketing Is Changing the Brand World - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMax Lenderman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eExperience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMax Lenderman\u003c\/b\u003e is Creative Director of GMR Marketing, one of America's top sales promotion agencies. He has led successful experiential marketing campaigns for Tommy Hilfiger, Procter \u0026amp; Gamble, Unilever, The Bay, Alliance Atlantis, Absolut, DaimlerChrysler, and NASCAR Canada. Lenderman is a founding member of the International Experiential Marketing Association (IXMA), and writes frequently on marketing and business-related issues for \u003ci\u003eStrategy\u003c\/i\u003e magazine, and in his blog www.experiencethemessage.com. He lives in Chicago.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.87 x 7.92 x 5.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 15, 2009\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43159493443647,"sku":"9780786718832","price":47.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/Fcqe8lVXhe9780786718832.webp?v=1776999059","url":"https:\/\/dhlswag.com\/products\/experience-the-message-how-experiential-marketing-is-changing-the-brand-world-paperback","provider":"BBB","version":"1.0","type":"link"}