by R. E. Vaughn (Author), Vaughn (Author)
If you are a consultant and want to get better clients and close bigger deals in less time without using pushy sales tactics, FOCUS Selling is the most important sales book you'll read in 2021. FOCUS Selling can help you increase win rates by 20% or more (often a lot more), shorten your sales cycles and increase your average deal size and profit margins. FOCUS Selling gives you expert-level, professional sales skills so you can have the kind of sales confidence and success you've always wanted.FOCUS Selling is working great right now in 2021 for my clients who sell consulting services and me. It's the same system I've developed and used over the last 20 years to sell millions of dollars in products and services in twenty-five different countries. At just a short 115-pages, you can read it one sitting today and start using it tomorrow to get better clients and close bigger deals. And you'll immediately "get" the methodology I'm personally using to sell consulting services.