by Hildy R. Gottlieb (Author)
FriendRaising is the only book of its kind, answering the question, "How can organizations engage people in real life?"
Making the big leap from "online" to the real world, FriendRaising overflows with strategies to help you build meaningful in-person relationships on the ground in your community where the rubber hits the road.
The focus is on the relationship - how to build real friendships between individuals in your community and the cause you care about. Because just like in real life, real friends will share not just what they have but who they are, sharing their time, their wisdom, their in-kind gifts, their passion, their connections, and yes, even their dollars. And that will help further your mission in every way you can imagine.
This no-nonsense guide shows you: How to connect your organization with new friends How to engage those friends How to keep those friends And how to ask those friends for all kinds of help
FriendRaising includes: 89 Step-by-Step Strategies (and then some) you will be eager to try Dozens of FriendRaising checklists, brainstorm sheets Real world examples of these strategies in action And more "