by James Langley (Author)
Alumni engagement and giving is a clear sign of an institution's continued relevance, making the institution's relationship with alumni a key priority for the board.
Yet the greatest barriers to higher levels of fundraising success can rarely be isolated in the advancement operation. They include:
- The lack of strategic adaptability
- The inability to listen to constituents
- Failure to realize that more students, alumni, and family are concluding that the value provided was equal to or less than the cost of the degree
- Over-emphasis on short-term fundraising results at the expense of long-term constituency building and prospect pipeline development
- Naivete around how private support is secured and sustained
PRAISE FOR JIM LANGLEY'S APPROACH
"Insightful, inspirational, validating." - Stephen Highsmith, Vice President of Institutional Advancement, Cabrini University
"Jim provides not just anecdotes but real world experiences backed up by data and analysis." - Jen Raxter, Vice President of Advancement, Franklin Pierce University
Number of Pages: 138
Dimensions: 0.3 x 8 x 5 IN
Publication Date: December 01, 2014